In the toughest of times, pitch perfect marketing is more important than ever for brands

These are nervous times for brands and advertisers. Having successfully weathered two years of a global pandemic and stepping hopefully into 2022, they are now being confronted at every turn by rampant inflation, global geopolitical uncertainties, supply chain shortages and, to cap it all, declining consumer sentiment.

ack in January, most marketing and advertising budgets were forecast to increase this year as many economies began to embrace some form of living with Covid strategies as consumers started to spend money again.

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